Users will soon have a new feature that enables them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform disclosed that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global launch. This advancement aligns with a increase in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this output is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is typically illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the option to see more or less of that, according to their own choices,” commented a company executive.
AI on the Platform
TikTok shared that there are currently over a billion videos on its network identified as artificially created. In total, over 100 mn media items are submitted to the service each day, making AI-generated material a minor portion of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the volume of AI content they see by opening the content preference option in the platform and picking “AI-generated content”. Other topics that can already be controlled under the tool include news, fashion, aesthetics, and movement.
AI Disclosure Rules
Its guidelines require users to identify “realistic” artificially created content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will from now on add an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This measure is designed to deter users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore launching a $2 million educational fund for specialists and groups to develop learning resources about using AI responsibly. This project will support non-profit groups specializing in training computer science.
Content Safety Approach
The platform has supported its safety measures, following controversy over intentions to cut jobs for a large number of content moderators in the UK. The company is expected to reduce 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A senior executive explained that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to reliance on its AI tools.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
